How Do I Price My Assignment So It Actually Sells?

Most sellers price their assignments wrong—and it costs them months of sitting on the market. Here's the data-driven framework that actually gets assignments sold in today's market. 1. The Golden Rule: Assignment Pricing ≠ Resale Pricing The biggest mistake sellers make is pricing their assignment based on "Active Listings" of resale condos in the same neighborhood. 💡 The Assignment Discount An assignment is inherently riskier and more complex than a resale home. A buyer cannot walk through the unit, they often need a larger cash deposit, and they have to wait for completion. In a balanced or slow market, an assignment should typically be priced 5% to 10% lower than a comparable, brand-new resale unit to attract a buyer willing to take on the wait and the paperwork. 2. Your Real Competitor: The Developer You aren't just competing with other assignment sellers; you are competing with the developer's remaining inventory . 🏗️ The Incentive Gap Developers in Metro Vancouver are currently offering massive incentives—$20,000 decorating allowances, 2-year mortgage rate subsidies, or free storage and parking. 📊 The Math If the developer sells a similar unit for $600,000 but offers $30,000 in credits, their "net price" is $570,000 . If you price your assignment at $590,000 with no incentives, you will never sell. ✅ The Solution You must price your unit lower than the developer's net price after all their incentives to be the most attractive option on the board. 3. Navigating the "Appraisal Gap" Risk This is the "pain point" that kills most assignment deals. When an Assignee the new buyer goes to get a mortgage, the bank will appraise the unit based on current market value, not your assignment price. ⚠️ The Appraisal Gap Risk If you bought for $500k, are selling for $600k, but the bank appraises it at $550k, the buyer has a $50,000 gap they must cover in cash. Item Amount Your Assignment Price $600,000 Bank Appraisal $550,000 Buyer's Cash Gap $50,000 Strategic Pricing: Research recent "sold" data for similar units that have actually completed in the area. If your price is significantly higher than recent completions, you are setting your buyer up for an appraisal failure—and they will likely walk away during their subject period. 4. The "Negative Equity" Reality Check In areas like Burquitlam…

This article is part of the PresaleProperties.com BC real estate guide library. It is intended for buyers comparing presale condos, townhomes, assignments, deposits, completion timelines, neighbourhoods and developer incentives across Metro Vancouver and the Fraser Valley.

Because presale information changes quickly, readers should verify current project pricing, floor plans, incentives and availability before signing contracts or submitting deposits. For direct help, call 672 258-1100 or request VIP access on the relevant project page.